Age - is it a problem?

Welcome to the beginning of a brand new month, it always brings with it new hope and new opportunities. With each passing month there is another 30 days or so that have gone forever and have left their mark on us, it’s called ageing.

For those of you that know me well, you will recall that at the end of 2024 I hit 60. GULP, sit down and take life slowly. Heck! … no chance!. I feel younger, fitter and ready to take on the world, not sit down and prepare for the calling. 

Who recalls the days when 60 was the retirement age? When I was a child I thought 60 was old; I pictured old ladies with walking sticks and grey hair (who knew it would be a trend now?) and old men with a pipe and slippers rocking by the fire. Judgemental or what?! But let’s look at this. Today’s society has its own judgements and they are actually bordering, if not stepping over the line of discrimination. 

Most of us can’t retire at 60 and collect our state pension anymore, yet we don’t get the same breaks in employment because of our age. We are expected to accept the mediocre and get passed over for promotion due to it.

The modern workplace, while increasingly diverse, still grapples with the ongoing issue of ageism. This subtle yet damaging form of discrimination impacts individuals across the age spectrum, hindering career progression, diminishing job satisfaction, and ultimately affecting organisational productivity. Understanding the nuances of ageism and implementing effective strategies to combat it is crucial for fostering a truly inclusive and equitable work environment in the UK. Expert guidance can be invaluable in navigating these complex challenges, offering support to those experiencing discrimination and providing frameworks for organisations to build age-inclusive cultures.

Ageism in the workplace occurs when an employee or job seeker faces unfair treatment due to their age. While it can affect individuals of any age, it is frequently observed impacting those over 45 (Who knew I was over the hill back then?!! 😁).

This discrimination manifests in various forms throughout the employment lifecycle.

Stereotypes, which are unfair generalisations about a particular age group, often fuel prejudice, leading to biased attitudes and discriminatory practices. For older workers, common stereotypes include assumptions of being stubborn (who me?), less adaptable to technology, taking more sick days, or being generally slower. These preconceived notions can insidiously influence decisions related to hiring, promotion, training opportunities, and even termination. Flip this. Being stubborn is an opinion of someone who doesn’t always listen and hasn’t got the clear picture of the expertise that is being presented. The skill set of the more mature employee has taken years to develop and the fact that they HAVE developed is testament to how adaptable and trainable they are. For those that still want to work, make a difference and progress; the qualities we have to offer far outweigh the prejudices. 

Discrimination in hiring is a significant barrier, with employers sometimes explicitly or implicitly favouring candidates based on age. Job advertisements might use coded language like "fresh", "young" or "digital native", deterring older applicants. Recruiters may overlook "overqualified" older candidates or make assumptions about their tech-savviness based on their age. In terms of promotion, age-bias can lead to qualified older employees being passed over in favour of younger colleagues with less experience, or vice versa, based on assumptions about ambition or long-term commitment. Access to training and development is also often skewed by ageist stereotypes, with older workers being denied opportunities under the assumption they are resistant to learning. I have studied more and gained more qualifications in the last 10 years than I did in my first 50! Ultimately, ageism can contribute to unfair termination, including layoffs that disproportionately target older employees or pressure for early retirement as a cost-saving measure. Have you ever heard it said that, "they are an expensive member of the team?"

 The prevalence of ageism in the UK workplace is a concerning reality highlighted by numerous studies. Data indicates that a notable proportion of adults in the UK perceive age as a significant obstacle when seeking employment. A huge 45% believe they have personally experienced discrimination or unfair treatment at work due to their age. For older workers, the statistics are particularly stark. Research suggests that nearly half of UK recruiters hold a view that candidates beyond a certain age (around 57, with the state retirement age being 67 at the moment) are TOO OLD for hiring. A significant percentage of HR professionals admit that age-based assumptions influence their hiring decisions. Moreover, a large proportion of job seekers over 50 express worry about facing age discrimination, and a tangible number report being explicitly rejected from roles due to their age. In fact, a substantial segment of the adult population aged 50 and over in England has experienced age discrimination within the past year, with the workplace being the most common setting. This contributes to a considerable number of individuals in their 50s and early 60s being out of work despite wanting to be employed, with ageism identified as a key barrier. These figures underscore the systemic nature of age bias in the UK job market, impacting both ends of the age spectrum.

Last year I studied a Lean Organisation Management course and boy was it an eye opener. The legal framework in the UK offers protection against age discrimination through the Equality Act 2010. This legislation safeguards individuals of all ages from direct and indirect discrimination, harassment, and victimisation across all aspects of employment, including recruitment, terms and conditions, promotions, training, and dismissal. Direct discrimination occurs when someone is treated less favourably because of their age, while indirect discrimination involves policies or practices that disadvantage a particular age group. Harassment includes unwanted conduct related to age that creates a hostile or offensive work environment, and victimisation protects those who have made or supported a complaint of age discrimination. While the Act provides broad protection, an exception exists where age-based decisions can be lawful if they are objectively justified and proportionate to achieve a legitimate aim. It is also important to note that the default retirement age has been abolished, meaning employers can no longer force employees to retire solely based on their age in most circumstances.
 
Key regulations under the Equality Act 2010 have specific implications for both employers and employees. Employers are prohibited from including age limits in job advertisements and should avoid using language that suggests a preference for a particular age group. While employers can ask for a candidate's date of birth for purposes such as monitoring diversity or for legitimate administrative reasons after a job offer, this information should not be used as a deciding factor in the hiring process. The Act also extends protection to agency workers, office holders, and business partners, ensuring they are not subjected to age discrimination. For employees who believe they have experienced age discrimination, the first step is typically to follow their employer's internal grievance procedure. If this does not lead to a satisfactory resolution, individuals have the right to seek further advice and potentially bring a case to an employment tribunal, although strict time limits apply. Understanding these legal protections is fundamental for individuals to recognise discriminatory behaviour and take appropriate action, while also guiding organisations in ensuring their practices are compliant with the law.
 
Individuals encountering ageism in their careers face a multitude of challenges. As mentioned earlier, older workers often grapple with being overlooked for both hiring and promotion opportunities due to negative stereotypes about their adaptability and technological skills.
For individuals facing ageism, several practical strategies can be employed to address and overcome discrimination. Documenting every instance of ageist behaviour is crucial. This includes noting dates, times, specific comments or actions, and any witnesses. Saving emails, memos, and other written communication that may indicate bias can serve as valuable evidence. Honing communication skills is also essential. Focusing on clear, concise, and professional communication can help project competence and confidence, regardless of age. Active listening and being mindful of both verbal and non-verbal cues can also enhance interactions and build stronger professional relationships. When applying for jobs or seeking promotions, it is important to highlight relevant experience and transferable skills. Tailoring CVs and cover letters to emphasise recent accomplishments and quantifiable results, while addressing potential concerns about adaptability or lack of experience proactively, can be effective. Building and maintaining a strong professional network, staying current with industry trends through continuous learning, and seeking support from career counsellors or legal professionals are also vital steps. Finally, exploring flexible work arrangements such as part-time or remote roles can sometimes provide opportunities where age bias might be less prevalent.
 
Organisations committed to building age-inclusive workplaces can adopt several best practices. Implementing inclusive hiring processes is paramount. This includes using age-neutral language in job descriptions, focusing on skills and qualifications rather than years of experience or graduation dates, conducting blind resume reviews, and ensuring diverse interview panels. Recruiting from a wide range of channels can also help attract candidates from all age groups. Providing comprehensive training programs on age diversity and unconscious bias is crucial for raising awareness, challenging stereotypes, and fostering a culture of respect. Establishing mentorship and reverse mentorship opportunities can facilitate inter-generational learning and break down age-related barriers. Offering flexible work arrangements, such as flexible hours, remote work options, and phased retirement plans, can accommodate the diverse needs of employees across different life stages. Implementing clear anti-discrimination policies with accessible reporting mechanisms is essential for creating a safe and equitable environment. Encouraging inter-generational collaboration through mixed-age teams and projects can foster mutual respect and understanding. Recognising and celebrating the contributions of employees of all ages reinforces a culture of inclusivity. Finally, organisations should regularly review their policies and practices to identify and address any potential sources of age-bias, ensuring a truly age-inclusive workplace.
 
Several companies have demonstrated success in tackling ageism through proactive initiatives. Barclays, for example, runs the "Bolder Apprentices" program aimed at helping older workers re-enter the workforce. John Lewis has improved its appeal to older workers by offering flexible working hours to accommodate caring responsibilities. McDonald's has launched recruitment campaigns specifically targeting older workers. Unilever's U-Work model seeks to combine flexibility and security, designed to support workers over 50. Saga offers "Grandparents Leave," allowing employees paid time off to celebrate the birth of a grandchild. Other UK companies like ITV, AXA, NatWest, Dentsu, and Network Rail are also actively working towards creating more age-inclusive workforces through various policies and programs. These examples highlight the diverse approaches organisations can take to foster age diversity. It is also important to acknowledge instances where companies have faced legal action for age discrimination, such as a local butchers shop who’s employee won unfair dismissal and was compensated because he was replaced by a younger employee, or the Ruby Tuesday lawsuit alleging preferential hiring of younger workers. These cases underscore the critical importance of proactive measures to prevent ageism and ensure a fair workplace for all.
 
If you are experiencing or indeed fear ageism in your profession, if you want to stay ahead of the game, if you are that older person who knows they can add value to the role then our coaching and consultancy services offer comprehensive support to help you be the best and make your prospects bright. We provide guidance along with personalised coaching to enhance communication skills and build confidence. We assist with resume and career strategy development, focusing on highlighting relevant experience and addressing potential hiring biases. Furthermore, we offer support and resources for navigating workplace challenges and understanding available legal options. For organisations, we develop and implement tailored training programs on age diversity and unconscious bias, and we design and support the implementation of effective mentorship and reverse mentorship programs. We advise on creating flexible work arrangements that cater to the needs of a multi-generational workforce and help establish clear anti-discrimination policies with efficient reporting mechanisms. We invite you to learn more about how we can partner with you to address ageism and foster a more equitable work environment.
 
In conclusion, addressing ageism in the workplace is not only a matter of legal compliance and ethical responsibility but also a strategic imperative for individual well-being and organisational success. Age diversity brings a wealth of perspectives, experiences, and skills that foster innovation, collaboration, and a more positive and productive work environment. By understanding the multifaceted nature of ageism, recognising its prevalence in the UK, and implementing practical strategies at both individual and organisational levels, we can collectively work towards creating truly age-inclusive workplaces where everyone feels valued and empowered to contribute their best, regardless of their age. We are committed to supporting this vital change and helping build a future where age is recognised as an asset, not a barrier.

Take care, Dawn

"Changing your life... one thought at a time"


☎  +44 (0) 7359 749 878

✉  hello@dawnbooth.co.uk

🌐 www.dawnbooth.co.uk


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